We create magazines because we love them!

That sound when you unwrap a brand-new issue and are greeted by the smell of fresh print.
Then comes the first look at the cover, followed by that irresistible urge to start flipping through the pages.
And, of course, at some point you have to get a tiny paper cut — otherwise the experience hasn’t really left its mark!

Then you leave the magazine on the table. After a while, somebody else picks it up.
They read something, skip a few pages, and then call you over just to show you something and tell you what they think.
And suddenly, without really planning to, you’re having a conversation.

That is exactly what we missed.

And that is why we created Story Lux, an intergenerational collection of magazines designed to travel through the family.
From a child to a brother or sister, from a grandchild to their grandparents, and then back to mum and dad.

These are magazines that do not belong to just one person.They can pass from hand to hand and from one generation to another.
A child finds their own story in its pages, an adult brings a different perspective, while for an older reader that very same story might awaken a memory.

Because a good story never belongs to just one generation.

Story Lux Kids
For our youngest readers, aged 3 to 6. Magical stories, illustrations and those first discoveries of the world.
Story Lux Junior
For children aged 6 to 9. Stories for curious minds and their first independent reading adventures.
Story Lux Tweens
For readers aged 9 to 12. Stories about growing up, relationships, the world around us and finding your own voice.
Story Lux Teens
For teenagers aged 12 to 15. Contemporary topics, different perspectives and content that invites them to think.
Story Lux Senior
For readers aged 60+. Stories, memories, experiences and wisdom worth preserving and passing on.

“I don’t believe the biggest question about the future is whether children will read books, magazines or digital content. The bigger question is how, in an age of artificial intelligence, digital platforms and an endless stream of information, we will preserve curiosity, imagination, critical thinking and a love of stories. Story Lux is my attempt to find an answer to that question.” Tadeja Pirnat Battelli, publishing house founder and editor of the Story Lux magazines